RITUALADS MOËT & CHANDON
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MUST BE MOËT.

Three celebrations for Moët & Chandon, from the loudest courtyard in the south of France to the quietest kitchen in the city.

SCROLL · THE BUBBLES FOLLOW YOUR HAND
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The Phenomenon

The chilled Moët & Chandon bottle filmed as a natural wonder. Frost blooms across the glass, pressure builds against one twist of wire, and the eruption of the cork is revealed for what it is: a marvel that happens every night, wherever people gather.

PRESS PLAY · SOUND ON
Macro frost blooming across the green glass and red seal
BOARD I · frost blooms on the shoulder
The opened bottle in its bucket on a golden night terrace
BOARD II · the terrace where it lands
The Moët & Chandon end card revealed through vapour
BOARD III · the closing card
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The First Night

A couple's first night in their empty new apartment. The Moët & Chandon chills in the kitchen sink under ice, the cork eases out under a tea towel, and the toast happens on the bare floor. Home.

PRESS PLAY · SOUND ON
The couple toasting on the floor of the empty apartment
BOARD I · the toast on the floor
The bottle chilling in a kitchen sink full of ice
BOARD II · the sink becomes the ice bucket
The bare apartment at night with moving boxes and the city window
BOARD III · the empty room, first night
The Moët & Chandon end card over soft city lights
BOARD IV · the closing card
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Chill the bottle.

Every Moët & Chandon film here keeps the bottle ice cold and true to life. Drag the handle and watch the frost arrive.

The bottle dry at room temperature The same bottle chilled, frost across the glass
DRAG TO CHILL
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The key art.

Five posters for Moët & Chandon, each its own idea with its own line. They run as out of home, social and print beside the films.

Key art: the cork frozen mid-flight over the courtyard at dusk
KEY ART I · GRAVITY CAN WAIT. · the cork mid-flight over the courtyard
Key art: macro frost across the bottle shoulder
KEY ART II · COLD UNTIL IT COUNTS. · frost across the shoulder
Key art: a flute holding a golden firework
KEY ART III · BOTTLED APPLAUSE. · a firework inside the flute
Key art: the chilled bottle in a silver bucket on deep green
KEY ART IV · MUST BE MOËT. · the chilled bottle in its bucket
Key art: a champagne tower at blue hour
KEY ART V · BUILD THE MOMENT. · the tower at blue hour
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Built by RitualAds.

RitualAds is the engine behind campaigns and previsualizations for Kraft Heinz, Coca-Cola, Burger King, Pringles, and Pizza Hut.

Coca cola

THE ROSTER · KRAFT HEINZ · COCA-COLA · BURGER KING · PRINGLES · PIZZA HUT

Brief in · campaign out · three campaigns on the record · each film plays here · each card opens its full case study

Pizza Hut

In · Agency jnr. and production company Clockwork had to win one of Australia's boldest campaign pitches: how do you win a pitch for setting people on fire, before a single frame is shot?

Out · The pitch script previsualized from script to screen before production began, selling the tone rather than the description.

The result · The pitch won in the room: the Creative Engine gave jnr. and Clockwork the confidence to pitch at full strength and the client the confidence to say yes. “You know you are on to something special when you can tell the creatives are having fun along the way & the board room's reactions are quiet (& loud!) sniggers & snorts... pure joy!” · jnr. / Clockwork

OPEN THE CASE STUDY →

Temple & Webster

In · Australia's largest online furniture retailer imagined its first cinematic brand campaign as magical realism: a woman steps through a door in her living room wall and the world begins to answer her.

Out · Every room, move and transition mapped before cameras rolled; the actress's real performance stayed untouched while the Temple & Webster world grew around her, furnished entirely from the brand's catalog of over 200,000 products.

The result · The brand's first cinematic brand campaign launched nationally in July 2026 across broadcast, CTV and digital, in 30 and 15 second cuts. “Without you guys, this ad is not even going to air. You've smashed it!” · Temple & Webster

OPEN THE CASE STUDY →

Martha Stewart

In · A national campaign to launch her new skin care product on Shopify, turning five years of clinical research into a luxury story, without a single practical set.

Out · The commercial, with not a single practical set used in production; midway through post-production she asked for a higher-resolution output for the largest screen in Times Square.

The result · A Times Square debut on the largest screen, seen by 1.5 million people daily, and three major publications.

OPEN THE CASE STUDY →

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The ways in.

One campaign

This page's films and key art finished for Moët & Chandon: the full suite, cutdowns and posters, delivered on one link that never changes.

Ninety days

A season of work: campaigns for the moments that matter on the calendar, each planned and delivered inside the window.

Every month

A standing partnership: new films and key art landing on this page monthly, the collection growing as the brand's year unfolds.

Each one is scoped with you, case by case. The season ahead holds the two nights champagne owns: the year's end and the first of January. Ninety days from today covers both.

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Must be Moët.

RitualAds is the engine behind campaigns and previsualizations for Kraft Heinz, Coca-Cola, Burger King, Pringles, and Pizza Hut.

THE MEETING TAKES THIRTY MINUTES.